Harding Watches Website Copy
Harding Brand Launch Social Media Content
Don't Live to Tell the Tale. Live to Do It Again.
Harding is a new watch brand based in Switzerland. The target market is men 20-40 who identify with extreme sports and a fast lifestyle. We aimed for an engaging, energetic voice with a touch of tongue-in-cheek humor, while still maintaining the sense that this is a high-quality brand.
Agency: F7 creative lab AG / Copy & Brand Strategy: Christian Cipriani/Good Work Advertising